AdTech Women Power by Blasto
AdTech Women Power by Blasto is a podcast and interview series dedicated to the voices, ideas, and leadership of women shaping the future of advertising technology. Hosted by Polina Smoliar and the team at Blasto, it explores programmatic advertising, data infrastructure, AI-powered media buying, connected TV, retail media, and privacy-first advertising. The show goes beyond surface-level discussions to examine the real mechanics of the industry: how companies grow, how technology evolves, and how leadership decisions are made.
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How Publishers Can Grow Programmatic Revenue in Q4 | Leela Fallah, Assertive Yield
AdTech Woman Power is a podcast series by Blasto that highlights women leaders in programmatic advertising and shares their career paths, challenges and expert advice.In this episode, Polina Smoliar, CMO at Blasto, speaks with Leela Fallah, VP of Customer Success at Assertive Yield. Leela has spent her career working with publishers on the vendor side and focuses on helping them build sustainable
AdTech Woman Power by Blasto: Manal Saho on Programmatic Performance, AI & Leadership | Preciso
Another AdTech Woman Power episode is here 🎙️This time, we speak with Manal Saho, Regional Sales Director at Preciso.And this conversation goes straight into the questions that matter in programmatic today:🔸 Why automation does not equal efficiency by default🔸 Where the industry still confuses activity with impact🔸 How AI is changing bidding, targeting, and optimization🔸 Why human judgment still m
